One of the biggest fast-food chains in the world, McDonald’s, turned their iconic arches upside down as a tribute to all women and a reminder that they are each remarkable in their own way.
This occurred in 2018, when the business chose to reverse Mickey’s arches on March 8th, International Women’s Day, the “global day celebrating the social, economic, cultural, and political achievements of women.”
Some of the people who saw the change thought it had something to do with the former company’s continuing dispute with Wendy’s because they couldn’t believe their eyes and thought they had entered a parallel planet. But they were totally mistaken. The emblem was instead turned around in “celebration of women everywhere,” a spokeswoman had claimed.
McDonald’s made the decision to reverse the sign at their Lynwood, California location, but they did not do the same with their social media logos. Employees wore the “W”-like emblem on their shirts and hats at the same time, and restaurants offered unique packaging with the logo in 100 locations around the country.
For the first time in our company’s history, we turned our famous arches upside down to celebrate International Women’s Day and the outstanding achievements of women everywhere, including in our restaurants. Wendy Lewis, the chief diversity officer of McDonald’s, stated.
The company’s spokesperson, Lauren Altmin, stated that the new design was created to honor all women. We’ve long supported women in the workforce, offering them the chance to advance and be successful.
“We are proud to share that today, six out of ten restaurant managers are women in the United States, where we take pride in our diversity,” she continued. On all of the company’s social media platforms, the logo will change, and 100 restaurants will have unique “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s is not the first business to honor women and promote the value of gender equality.
In the past, Johnnie Walker honored women by introducing a “Jane Walker” bottle and contributing $1 from each bottle sold to organizations that work to advance women’s status.
Important discussions about gender are still prominent in culture. According to Stephanie Jacoby, vice president of Johnnie Walker, “We firmly feel that there is no better time than the present to debut our Jane Walker icon and support innovative groups that share our vision.We are honored to celebrate the tremendous accomplishments of women and everyone else who is working to advance gender equality.
By switching out the Brawny Man for ladies and contributing $100,000 to Girls, Inc., Brawny was one of the corporations that supported the effort.
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